To position the colombian capital as an international fashion center, the Chamber of Commerce of Bogotá (CCB) created Bogotá Fashion Week (BFW), a new business platform that wishes to unite efforts with multiple national and international stakeholders to promote the creative talents of emerging Colombian designers, position their brands and expand their market.
This initiative adds to the CCB's gamble to support and strengthen the creative industries that began over 11 years ago with business platforms such as ARTBO, Bogotá Audiovisual Market (BAM) and Bogotá Music Market (BOmm), which are known benchmarks in Colombia and Latin America.
How did the call for emerging and established designers take place?
In line with its objective of promoting the business development of new talents and providing them tools for their growth, the platform officially opened the call from august 19th to september 30th, 2016, to receive proposals from established and emerging designers that wish to participate in the event.
The selected designers will receive the technical and business assistance offered by the CCB, precisely to prepare each entrepreneur for BFW.
Proposals were selected by international designers Ricardo Domingo (Barcelona) and Walter Rodrigues (Brazil), as well as colombian experts Pilar Luna, Pilar Castaño and Pastora Correa, who based their decision on criteria such as experience or trajectory, brand development, positioning and projection within the market, originality and innovation in design, and proposal concept and coherence for the 2017-18 fall-winter season.
More support from CCB
In addition to this platform, the sector's entrepreneurs obtain advice and ongoing support for its companies to fulfill their entrepreneurial dreams. Led by the CCB, business, academia and government entities have joined efforts to identify and address bottlenecks through three Cluster Initiatives in the areas of clothing; leather, footwear and leather goods; and jewelry and bijouterie, to improve the competitiveness of the fashion system in the city-region.
40 designers of clothing, footwear and leather goods, and jewelry and bijouterie, will interact with more than 50 national and international buyers and customers, in a space that we have called Market Experience, an open stage for the city to know and access BFW's design offering. For designers, this is a strategy for generating business, with closed agendas and direct retail sales.
Important: the entry to minors is forbidden