With an industry that moves around 1.13% of Bogotá's GDP, and with the rate participation of 10.3% in Colombia´s industry (textile, clothing, footwear and leather goods.), fashion has become an important driving force of the city-region's economy that goes beyond being a job generator, but has also become a design and creativity benchmark at the national level.
That is why in its efforts to take the strategic sectors of the city-region to a world-class level, the Chamber of Commerce of Bogotá (CCB), has taken on the challenge of boosting the fashion industry through Apparel Cluster Initiatives; Leather, Footwear and Leather Goods; and Jewelry and Bijouterie, which will use Bogotá Fashion Week (BFW) as a business platform, with the aim of positioning the city as a fashion capital of international stature.
With this projection in mind, Bogotá Fashion Week, the business platform led by the Chamber of Commerce of Bogotá, seeks to promote the talent of designers, mainly emerging from the three sectors that make up the fashion system, through a strategic agenda to be held from april 2 to 4, 2019 and will include: shows, showrooms, performances, pop up stores, an academic agenda and networking activities, among others.
This platform aims at strengthening:
• Designers and EMERGING brands to expand the market and position their brands.
• CONSOLIDATED designers to position their brands and expand market opportunities.
• The DESIGN link, to pull the other links that make up the fashion system of the city-region.
• The MARKET in general, to stimulate consumption with added value and promote the emerging design offering in the city.
This initiative adds to the CCB's gamble for the creative industries that began over 13 years ago with business platforms such as ARTBO, Bogotá Audiovisual Market (BAM) and Bogotá Music Market (BOmm), which are known benchmarks in Colombia and Latin America.
Moreover, BFW is part of the smart specialization strategy that has been working in the Regional Competitiveness Commission of Bogotá-Cundinamarca, since the fashion sector is one of the concrete manifestations of the area of expertise called "Bogotá-Región Creativa". This strategy corresponds to the productive development agenda of the city-region, aligned with the Productive Development Policy that the national government has been working on.