CCB Youth Enterprise Program

  • Youth Enterprise

Why youth enterprise?

The CCB has recognized the enormous potential of youth enterprise as a means of social transformation, which requires support tools to create opportunities for future generations to develop. Therefore, for more than 15 years, the CCB has constructed support mechanisms for school cooperation and creative thinking through its Hermes and Youth Enterprise programs for more than 800 schools in Bogota and the region.

These two programs are coordinated with the aim to build better communities and subjects with citizen and social skills who consider solutions to the environment’s problems and needs. This aim is aligned with the Colombian State’s guidelines to encourage and develop a culture of enterprise in accordance with Law 1014 and Law 1780.

What is the CCB Youth Enterprise Program?

It is a CCB initiative designed for students and the educational community of public and private schools in Bogota and the region.

The program helps to develop an enterprising spirit and to encourage enterprising behavior, skills and abilities among young people, such as critical thinking, decision-making capacity, teamwork and innovation to propose solutions to daily issues


Support processes to promote a culture of enterprise in schools in Bogotá and the region by training young people to develop the skills, capacity and attitudes necessary to turn the challenges of their academic and social environment into opportunities.

How will we do this?

  • Setting challenges so that through the methodology of design thinking, students find problems, and propose and construct possible solutions, allowing them to develop their enterprising skills and behavior.
  • Training the educational institutions’ teachers to be guides, leaders and replicators of the Youth Enterprise methodology in the classroom.

Challenges posed:

The CCB has considered problems of our Colombian young people’s daily life focused on quality of life and the creation of a society with the trend of sustainable development, peaceful coexistence and inclusion. We have organized these in four categories:

  • Mobility:

Challenge 1. How can we create a safer, shorter and more efficient journey to school for Bogotá’s children and young people?

In Bogotá, millions of children and young people face long and arduous travel to and from school. The time they spend on the bus does not enrich their education nor strengthen their connection to the city.

Students who travel to school by bike or who walk are at risk because of the streets’ unsafe conditions.


  • Social inclusion:

Challenge 2. How can we reduce the levels of bullying among students?

Children and young people at school in Bogotá are involved in situations of constant threats, insults, aggression or bullying by their classmates for months and even years, sometimes through social networks. Bullying makes them feel hurt, anxious and afraid to the extent that in some cases, there are devastating consequences.

Challenge 3. How can we make school a place that promotes social inclusion?

Social inclusion refers to equal participation and access to opportunities for all of the school’s children, adolescents, teachers and administrative staff, without excluding anyone because of physical appearance, gender, sexual orientation, economic situation, race, personality or seeing, learning, walking or hearing difficulties. We are all different, but just as valuable and capable, despite having different ways of understanding or doing things, or different physical features.


  • Social commitment:

Challenge 4. How can we improve the safety of school surroundings?

School surroundings, such as parks, corners, sidewalks, walls or fences, should be areas where students can feel relaxed and protected, but often, this does not happen. Sometimes, due to the areas’ physical features, such as them being unlit or dilapidated, they are used for activities that generate insecurity, such as theft, sale of illegal substances, fights, etc.


  • Sustainability:

Challenge 5. How can we contribute to the conservation of water sources in our homes, neighborhoods or schools?

Conservation of rivers, streams, springs and any other kind of water source is important and necessary, because they supply water for everyone. Often, we have done the opposite, using water sources as a “dump” for the waste of many communities. With the arrival of the rainy season, you can see the consequences of this, with terrible events, such as floods, droughts and climate change affecting roads, neighborhoods, the city and the lives of hundreds of people.

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