The brand was established in 2015 with the it’s first prototypes and began its formal sales process in the first months of 2016. In March 2017, we made our debut on the catwalk accompanying designer Adriana Santacruz's Síntesis collection at Bogotá Fashion Week. On October 2017, our shoes were in charge of complementing designer Darío Cárdenas; Catharsis collection at BCapital 2017.
The main business model has been direct sales through Instagram and additionally through distribution in multi-brand design boutiques in the cities of Bogotá and Cartagena. The brand has also made shipments to the United States (New York, Miami, Houston).
Fifi & Mugre's Premium Collection is handcrafted in Italy, using only high quality materials. Our Everyday Collection is handcrafted locally in Colombia by experienced shoe artisans. The brand uses velvet, Czech high quality crystals; soft, real leather suede and gold threads from Great Britain. Fifi & Mugre is a luxury shoes brand inspired by the designer's cat's: FIFI, a young persian mysteriuos beauty and MUGRE, a handsome yet rugged Blue Russian.
Fifi & Mugre’s personality tends to be that of a rebellious diva, a modern queen, an empowered, feminine woman. Who, by her exquisite taste in fashion and unique style, draws attention everywhere she goes.