FLOR AMAZONA is an internationally acclaimed Colombian luxury accessories brand renowned for exotic statement pieces handmade by indigenous people in the Amazonian rainforest. FLOR AMAZONA’s iconic, distinctly eclectic style blends traditionally pre-Columbian gold work with cutting-edge fashion for a truly unique glamazon aesthetic. The Colombian based brand famously fuses details from Wayuu and Embera tribes against contemporary influences; pushing conventional Latin boundaries and testing the limits of modern accessories design.
Ana Maria Sarmiento, founder and Creative Director of FLOR AMAZONA was born in Bucaramanga, Colombia. Ana (1983) has a degree in Finance from FH Joanneum, Austria and a Masters in Luxury Management from Polimoda, Italy. She has lived in Europe, the Americas and Asia since 2004. Before founding her Jewelry House, she started an early career in banking, and she turned into to the cosmetic industry for a couple of years where she was Global Director for a European beauty brand.
Ana created FLOR AMAZONA to spread the magic of Colombia and overpass negative Colombian clichés by combining traditional handcrafts and pre-columbian gold work with edgy design.
“There is a lot of bad press about Colombia nowadays and I wanted to show the world its true rich and vibrant culture. I saw a gap in the market for latin-chic designs and the growing trend of South American inspired fashion. I love travelling, ethnic trends and living my life as a modern Amazona. I want women from the world to bring out their inner Glamazon while wearing my designs”
The designer is currently engaged in several social projects to aid native communities of her country and work together with them to develop and craft the FLOR AMAZONA products. She currently lives and works with her team in Bogotá, Colombia.