Daniela Salcedo

Daniela Salcedo is an author jewelry brand founded in Cali in 2014 that has expanded to more than 19 countries with pieces that fuse art, storytelling, and irreverence. With a DNA that blends urban and romantic influences, it is recognized for a vibrant visual language filled with color, symbols, and cultural references. Each collection emerges from its own narrative universe and is crafted by hand in bronze with gold plating and 925 sterling silver. Icons such as the eye, the heart, and the mouth become protagonists of pieces that invite conversation and self-expression. The brand’s essence lies in telling stories through design, challenging convention and merging fashion with art, while staying true to its values of authenticity, creativity, and sophisticated irony.