GENErAL

GENErAL is a luxury streetwear brand that challenges fashion conventional boundaries. Their approach focuses on mixing art and fashion, creating a space of freedom and inclusion for creative minds from Colombia and the world. Their garments are not just clothes; they are blank canvases for artistic expressions and limited production. The process is simple but impactful. The garments are handmade, which makes these pieces unique. In addition, they take creativity to a larger scale, using fabric as a canvas to create pieces on large surfaces that are later on transformed into unique garments.

GENErAL's innovative process ensures that each garment tells its own story. One hallmarks is their limited production, they don't go follow mass production; instead, they focus on creating garments that are special and meaningful. By choosing GENErAL, you are choosing exclusivity and authenticity in every garment you wear. GENErAL is not only about fashion, but also about community.