The city concentrates 42% of the fashion market in the country, which makes the city the main center of fashion design, production and marketing in Colombia. 92% of Colombia's creative services are located in Bogotá. More than 35,000 formal companies make up the huge business fabric of this industry in the city, which generates 240,000 direct jobs, making this sector a key driver of economic and social development in Bogotá.
With this projection, Bogotá Fashion Week, platform led by the Chamber of Commerce of Bogotá, will continue betting on the talent of designers, from the three sectors of the fashion system, through a strategic agenda that will be held from May 5 to 7 2020, and that will include catwalks, performances, business conferences, BFW conversations and a robust proposal for the development of businesses called Fashion Experience, an experiential, transactional and networking scenario so that the city knows and can access the design offer of the new designers selected BFW, stimulating fashion consumption through an increasingly sophisticated and demanding demand.
In this order of ideas, BFW 2020 will focus on:
• Work with designers and EMERGENT brands, to expand the market and position brands.
• CONSOLIDATED designers to position brands and expand market possibilities.
• Boosting the NEW TALENTS, new proposals that cement the local design of the future.
• MARKET in general to stimulate consumption with added value and publicize the emerging design offer in the city.
This process will be accompanied by an international curatorship team, complemented by experts by sector at the local level, who will support the development of collections under international standards, that also it will respond to local identity as a key factor to foster new business in the design offer Bogota fashion.
This initiative adds to the CCB's commitment to Creative Industries, which began more than 15 years ago with business platforms such as: Bogotá International Art Fair ARTBO, Bogotá Audiovisual Market (BAM), Bogotá Music Market (BOmm), and finally Bogotá Madrid Fusión (BMF), which are references in Colombia and Latin America today.
Moreover, the BFW is part of the Smart Specialization Strategy that is being worked on in the Regional Competitiveness Commission of Bogotá-Cundinamarca, as the fashion sector is one of the specific manifestations of the area of specialization called “Bogotá-Creative Region" This strategy corresponds to the productive development agenda of the city-region that aligns with the Productive Development Policy that the National Government has been working on.