Bogotá Fashion Week (BFW) is a commercial and promotional platform of the Bogota Chamber of Commerce (CCB) to turn the city into an international fashion business capital, focused on design; congregating multiple national and international actors to boost the creative talent of emerging and consolidated Colombian designers, strengthen their brands and expand their market.
Bogotá Fashion Week 2020, which will be held from May 5 to 7, is consolidated as the ideal scenario to present design proposals with a global seal: products that tell local stories to position themselves in the world. Through its business and fashion catwalks, it will parade the DNA of a country that embraces its roots and its culture, in the creative expressions of clothing, accessories, footwear and leather goods, and jewelry and costume jewelery.
BFW 2020 will bring together in a unique space a selection of designers who turn their creations into products with their own quality seal, and a real and authentic designation of origin, which open the opportunities for brand growth in the international market.
How was the announcement for emerging and consolidated designers made?
In line with its objective of promoting the business development of new talent and providing tools for its growth, BFW 2020 officially opened the call for its fourth version from September 25 to October 14, 2019, in order to receive proposals for the designers and aspiring brands. This process was carried out through the Chilean Groovelist platform, specialized in the fields of receiving offers, evaluation processes and scheduling of business conferences, depending on the creative industries globally.
The selected designers receive technical support from both the curatorship and consultants of the Vice Presidency of Business Strengthening offered by the CCB, with the aim of strengthening and preparing each entrepreneur for a business platform.
This call was addressed to all business designers and entrepreneurs in the sectors of clothing, footwear and leather goods, jewelry and costume jewelery and accessories domiciled in the city of Bogotá or in the municipalities under CCB jurisdiction.
A team of international consultants and mentors accompanied by national experts carried out the selection process to choose 148 designers / brands / businesses, from the registrations received through the online platform provided by the CCB for that purpose, which complied with the criteria that were requested to apply in the call.
These consultants and mentors have been selected based on their experienceand recognition in the international and national fashion industry.
The selection process was divided into three phases:
1. Review of inscriptions: In this phase it was validated that the inscriptions received comply with the terms and conditions established to apply in the call, as well as the veracity of all the requested documents. Those entries that did not have the participation requirements were not taken into account.
2. Preselection by curators: The curatorship team made an initial assessment of the applications that met the conditions established in this call, to make a first selection according to the evaluation criteria, which were previously described to the designers
3. Interviews and final selection: The preselected designers were contacted by email and / or by telephone to attend the interview process that took place between October 15 and 17 at the facilities of the Chamber of Commerce of Bogotá, Salitre headquarters . These interviews were conducted individually by the corresponding curator, according to the sector to which he belongs and to which he applied in the call (Garments; Bags, Footwear, Accessories; and Jewelry and Jewelery).
More CCB support
In addition to this platform, entrepreneurs in the sector have permanent advice and support, so that companies in the sector fulfill their business dreams. Through three Cluster Initiatives in the garment sectors; leather (prendas de vestir), footwear and leather goods (cuero, calzado y marroquinería); and Jewerly and Bijouterie (joyería y bisutería), led by the CCB, work is carried out among businessmen, academia and government entities to identify and address bottlenecks that allow improving the competitiveness of the Fashion system of the city-region.
Both the fashion market and the design have many points of convergence, perhaps the best experience today is the experience and the experience as a motivator in both worlds. In this sense, the BFW wants to highlight its importance and materializes it in a market of experience and design experience.
This component points to the momentum of the businesses in the BFW, strengthening and complementing the exhibition of brands and design that the gateways bring. In this order of ideas, the Fashion Experience aims to have designers present their offer to professional buyers and end customers.